Senior level creative experts.

In our collaborative working partnership, our senior level creative and marketing experts work directly with you to realize your vision, and get it right the first time.

Ann Urban

President | Creative Director

For more than 25 years, Ann Urban has worked at the highest levels of Canadian advertising, in several multi-national agencies, where she has contributed to the growth of dozens of global brands and Fortune 500 companies. In 1991 she formed Urban & Co. Inc., a creative and design consultancy. In her capacity as President and Creative Director she has helped build profitable brands for over a hundred blue-chip companies. Ann has won dozens of national and international awards, and completed a Masters Advertising Degree in 2010. She lectures as an Associate Professor at the prestigious OCAD University in Toronto and speaks at industry conferences. She is also a published author and researcher on the subject of innovation in marketing.

Vic Urban

Managing Director

After graduating from Osgoode Hall Law School, and spending a decade practicing law, Vic made the transition to the business world. As a managing partner of Urban&Co., Vic is responsible for all aspects of administration, from finances to scheduling. He offers a unique perspective that combines expertise in the areas of Law, Business and Advertising. Vic has successfully project-managed for local, national and American clients, whether helping to make the most of even the smallest budgets, or overseeing dozens of multiple projects with short timelines.

Paul Joyce

Executive Creative Director | The Northwords Company

Paul Joyce spent 25+ years with major advertising agencies in Toronto, including Vickers & Benson, Ronalds-Reynolds and Young & Rubicam, eventually becoming Creative Director and Vice President at one of Canada’s largest agencies. In 1993, Paul founded the Northwords Company, where he has worked with some of Canada’s most prominent advertisers. Paul Joyce has won more than 100 domestic and international awards and recognitions, including numerous Clio awards, awards from the Hollywood Radio & Television Society, the New York and London Advertising Shows, and a Finalist Award at the Cannes Film Festival. He is a New York-trained public speaker and strategist, a singer and published songwriter.

Judy Taylor

Lead Graphic Designer


Judy is both a digital and graphic designer with extensive experience in healthcare, agriculture and business-to-business advertising. As creative lead for Pitney Bowes, Dekalb Seeds, Ontario Pork, Genuity Traits, GlaxoSmithKline, Hockey helps the Homeless, Konica Minolta and OMAFRA, Judy has created memorable advertising, branding and design solutions, translating strategic briefs into meaningful creative. WIth a background in illustration and photography, her eye for clean, strong visuals has been recognized with 35 CAMA awards in the last 10 years. Judy is formally trained in both online and offline design, most recently certified in UI/UX development.

Dorin Petrescu

Digital Marketer and Analyst

Dorin is a Toronto-based multi-disciplinary designer, well versed in the planning, execution and analysis of online marketing initiatives. A UI/UX and SEO expert, he is fluent in the leading software and knowledgeable in shifting standards, platforms and online marketing strategies. Formally trained in Romania, Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Working internationally the past 19 years, Dorin has developed and implemented successful communication and digital programs for countless global businesses, notably in the banking, manufacturing, hospitality and wellness industries for both public and private organizations.