Advertising
YVES
Yves. Olympic campaign with innovative tactics.
A successful Olympic campaign, partnered with Flow Marketing, consisting of advertising, online marketing, guerrilla tactics, PR events with an Olympic spokesperson and an Olympic village bus take-over. Consumption of the product went up +18% in the weeks following the campaign and helped make a brand that was intimidating to some more approachable, opening the door to broader mass appeal.
Westfield USA
A $10 Christmas gift card for Westfield, one of the world’s largest shopping malls. On another project, this same client commented that “Your direct mail piece has generated over a million dollars (U.S.), far exceeding our expectations. You’ve also made me look like a million dollars, and our Executive VP has said it’s the best piece we’ve ever developed.”—Enna Allen, Marketing Director, Westfield
Kawasaki
This poster, along with an edgy and hyper-aggressive print campaign, helped turn Kawasaki into “the brand to ride” among young motorcycle racers.
Esso
This poster launched a new environmentally responsible lubricant for heavy equipment. Just one of a number of advertising initiatives we produced for North America.
Staubach USA
A full identity, including this brochure, which features a three dimensional pop-up building, was created for a major American retail land developer that builds turnkey retail spaces in a hurry.
Dekalb
Multiple award-winning Dekalb advertising.
Over 7 years, we’ve produced literally hundreds of marketing communication pieces for this highly awarded national seed brand.
Lipitor
We helped launch Lipitor, which is now the #1 prescribed cholesterol-lowering drug in Canada. This ad was so successful it ran in major publications such as Time Magazine and The Globe and Mail for more than 5 years.
My Organic Baby
We helped launch My Organic Baby, Canada’s first full line of organic baby food. Brand development included a new identity for 3 different lines, dozens of packaging SKUs, and an integrated advertising launch campaign.
GNC
For GNC’s Canadian launch we produced transit and radio ads, supported by brochure and print materials emphasizing personal control of health and lifestyle. Sales at Canadian locations were soon outstripping the chain’s American stores.
Cystic Fibrosis Canada
Our pro bono campaigns span over 20 years, during which time the average age of survival for children with CF has increased from 12 yrs. to 35. We were honoured with a National award recognizing a lifetime of contribution for our cause marketing efforts.
Kellogg’s
The MVP Packaging promotion, which included packaging design planned with Flow Marketing, won the Kellogg’s Worldwide Best Integrated Promotion of the year!
Pitney Bowes
10 years of campaigns across North America.
As a leader in business communications, Pitney Bowes built their reputation on demonstrating excellence in digital and marketing communications, and they used our marketing services to tell their story. For over a decade we created a full spectrum of marketing materials, for both their U.S. and Canadian operations.
Hockey Helps the Homeless
Canadian launch was a game changer for the homeless.
Our slogan “Be a Game Changer” encouraged participation in the celebrity hockey tournaments that have now raised millions for the homeless. Launch and ongoing marketing included everything from advertising to jersey designs.
PC Financial
The launch of PC Financial.
Food meets financial in this fun creative that launched PC Financial.
Miracle Gro
Growing miracles and profits for a beloved gardening brand. Partnered with Flow Marketing.
Everything to do with Sex
Yes! This was a real job!
These ads for Toronto’s annual “Everything to Do With Sex” Show were accompanied by an edgy and highly successful radio campaign.
InStore Focus
The tens of thousands of food samples that InStore Focus distributes weekly are reflected in a new logo, which is comprised of many small pieces. The company’s corporate makeover also involved new uniform designs, stationery, style guidelines, internal communications and external recruitment advertising.
Heineken
Multiple award winning ads.
Award-winning print ads for the world’s favourite beer.
ClubLink
Canadian launch of the world’s most successful golf management company.
We helped launch ClubLink with a range of marketing communications. This billboard’s clever headline spoke to viewers driving by on a major Toronto freeway.
Weiser Locks Canada
A wise choice for creative
A leader in locks and security, Weiser came to us for branding, advertising, packaging and retail materials.