Can advertising help affect behavioral change as fatigue and frustration sets in with yet another lockdown? What lessons can we learn by studying global advertising and communications around COVID-19? Some thought-provoking dialogue with The Pointer.
The Canadian Marketing League teamed up with Pepsico for a National Case Competition looking for Lay’s next big idea. In December of 2020, we helped judge and guide new visions that were both inspiring and outstanding. Check it out!
Canada’s Next Top Ad Exec is the premier case competition for young marketers to showcase their talent to employers and test their skills against the best young marketers in the country. Thanks to McMaster University for asking us to judge the 2019 Microsoft brief....
We were asked to host a webinar for Applied Arts in November 2018, on the topic of “The Collective Catapult: Creating Opportunity with Community.” Read more here: OCAD University article.
Returning to speak at the University Art Association, once again, this time held in October 2017 in Banff, we spoke about the correlation between compassion and productivity. Interesting topic. Read more: Page 69 of UAAC Conference.pdf
For the 5th time, we were honoured to be invited to speak at the 2016 Association of Registered Graphic Design Educators Conference. We spoke about one of our favourite topics: Trends and technology and their impact on the future of advertising.
