…To advertising industry veteran and OCAD University marketing professor Ann Urban, buzzwords like “glow” appeal to both our need for simplification and human warmth in our complex and cold world. “We turn to the promise of warm glowing embers in everything from our pillows to our pancetta to our skin creams,” Urban says. “The right buzzword can capture the fleeting essence of what we’re all feeling at any given time as a society. ‘Glow’ is just that kind of word.” Click to read full Toronto Star article
