Yves | A successful Olympic campaign, partnered with Flow Marketing, consisting of advertising, online marketing, guerrilla tactics, PR events with an Olympic spokesperson and an Olympic village bus take-over. Consumption of the product went up +18% in the weeks following the campaign and helped make a brand that was intimidating to some more approachable, opening the door to broader mass appeal.
Yves. Olympic campaign with innovative tactics.
Advertising, Copywriting, Food