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Ontario Pork. A University case study in altering perceptions.

Our ad for Ontario Pork appears in the University textbook “Canadian Advertising in Action” and is studied as an example of how to successfully alter a perception. Spanning a decade, we created everything from websites to television campaigns for consumers, retail, and food service, resulting in the best advertising and tracking results the brand had ever received. Also shown: Legacy, Canada Pork and Canada’s Food Guide.